Job Description

Job Title: TikTok Creator BD & Community Manager

About US

OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities:

1. Creator Acquisition & Relationship Management

• Identify, recruit, and onboard high-potential TikTok creators across health, wellness, and consumer goods categories in the U.S., with a focus on driving high-volume and high-ROI content output
• Manage commission-based and paid collaborations with creators across tiers (L0–L6), ensuring consistent video output and increasing conversion rates per creator
• Track and improve creator-level GMV contributions and average ROI, prioritizing repeat collaborations with high-performing partners
• Maintain an active roster of creators, aiming for monthly growth in new creator partnerships and increasing share of GMV from organic (non-paid) content
• Proactively drive offline collaboration opportunities, including co-branded content shoots, in-person interviews, and wellness-related creator events

2. Creator Community Building & Activation

• Build, expand and lead a scalable creator community (via Discord or similar platforms), driving consistent participation and content volume
• Launch content challenges and incentive programs to boost creator retention, improve post frequency, and expand viral reach
• Improve creator engagement rates, monthly activation ratios, and TikTok content-to-order conversion, especially during peak campaigns
• Facilitate peer learning and cross-promotion among creators to enhance average GMV per active community member
• Participate in and host offline creator events, including networking mixers, community shoots, and TikTok content days, enhancing loyalty and brand integration

3. Agency, MCN & Affiliate Platform Partnerships

• Source and close collaborations with U.S.-based MCNs, agencies, and affiliate platforms to amplify content scale and diversify creator traffic sources
• Execute and measure short-link/attribution-based campaigns, ensuring agency-led GMV growth and optimizing cost per acquisition (CPA)
• Strengthen institutional relationships to drive repeat agency activations and increase partner-level GMV quarter-over-quarter
• Negotiate favorable terms with external partners based on historical performance benchmarks and expected ROI uplift

Qualifications:

Must-Have

• Min.2 years of experience in influencer marketing, creator BD, or TikTok affiliate operations, with a proven track record of managing paid and commission-based creator programs
• Strong familiarity with TikTok Shop mechanics, short-link attribution, and content-to-GMV optimization
• Demonstrated ability to scale and maintain creator rosters with high monthly activation and conversion performance
• Analytical mindset with experience using spreadsheets, dashboards, or creator platforms to track ROI, GMV, and content output efficiency
• Strong communication skills for cross-functional coordination (content, product, performance, agency) and external creator management

Nice-to-Have

• Skilled in Spanish
• Prior experience managing Discord, Telegram, or WhatsApp-based creator or affiliate communities
• Existing network of U.S.-based TikTok creators, MCNs, or affiliate platforms
• Background in health, wellness, beauty, or functional CPG brands with experience in high-volume TikTok creator campaigns

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