Job Description

About the Role

Are you a professional services marketing all-rounder with a passion for building brands and driving business growth? As Marketing Specialist at YER, you will lead all marketing efforts for our growing U.S. organization, supporting our local recruitment and staffing services while aligning with our international strategy.

In this hybrid role based in the Perimeter Mall area in Atlanta, GA, you will report directly to senior leadership in the U.S., with a dotted line to our Global Marketing Director based in Amsterdam.

You will collaborate closely with our sales team in the U.S. and our international marketing team to elevate the brand, support lead generation, and ensure a consistent and effective brand experience across all channels.

What We Offer

• The opportunity to lead marketing for a fast-growing U.S. business within an international company
• Direct access to decision-makers and short lines of communication
• A collaborative and entrepreneurial work environment
• European style benefits and PTO package including healthcare coverage from start date
• Enjoy a hybrid work environment in Atlanta, GA
• A chance to work in a diverse, multicultural team with international exposure
• Our culture is characterized by transparent communication, good people, no nonsense, and an ambitious, entrepreneurial spirit

Your Responsibilities

• Brand Localization : Apply and adapt global brand guidelines to fit the U.S. staffing and recruitment market, ensuring consistent, relevant, and compelling messaging.
• Marketing Strategy : Co-develop and execute a comprehensive U.S. marketing strategy in coordination with the international marketing team, including clear goals and performance indicators.
• Sales Support : Provide the U.S. sales team with tailored sales collateral, messaging, and presentation materials to strengthen client acquisition and retention efforts.
• Multi-Channel Campaigns : Develop and manage marketing campaigns across multiple channels—digital, social media, email, content marketing, and traditional media.
• Content Creation : Produce high-quality, audience-focused content such as blog articles, whitepapers, case studies, and video scripts that reinforce our brand and value proposition.
• Website Management : Maintain and enhance the U.S. company website in collaboration with vendors and internal stakeholders to ensure an optimal user experience and lead generation performance.
• Lead Generation : Design and implement strategies to attract and convert both candidates and clients through targeted campaigns and content.
• Analytics & Optimization : Track, analyze, and report on the effectiveness of marketing initiatives using tools such as Google Analytics and LinkedIn Insights, and refine strategies based on data.
• Budget Oversight : Manage the U.S. marketing budget efficiently and ensure cost-effective use of resources.
• Event Planning : Coordinate and manage virtual and in-person events, such as webinars, client receptions, and internal team events.

What We’re Looking For

• 2–5 years of B2B marketing experience, preferably within the staffing or professional services sector
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Strong writing skills and experience creating content that resonates with U.S. audiences
• Proven ability to adapt global branding to local markets
• Solid understanding of digital marketing strategies and tools
• Experience using design tools such as Canva or Adobe Creative Suite
• Familiarity with analytics platforms (e.g., Google Analytics, LinkedIn Insights)
• Comfortable working in an international, cross-functional team environment
• Proactive, organized, and able to manage multiple projects with minimal supervision

About YER USA

YER is one of Europe’s leading staffing and recruitment agencies, with a thriving U.S. presence headquartered in Atlanta, GA. Specializing in Professional Recruitment, Executive Search, and Professional Staffing, we connect top talent with industry-leading organizations.

Apply Now

Are you ready to help shape the future of YER in the U.S. and grow our brand presence nationwide?

Equal Employment Opportunity

YER is an Equal Opportunity Employer. We value diversity and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic. All qualified applicants are considered based on merit and business needs.

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