Job Description

About Wellbel

Wellbel is seeking an experienced Social Media Manager to lead our digital presence across multiple platforms, with a focus on Instagram, YouTube, a private Facebook community, TikTok, and Pinterest.

Primary Responsibilities

• Develop and implement a comprehensive social media strategy aligned with our brand values and business goals.
• Create and manage content calendars across channels
• Collaborate and coordinate with Influencer and Retention Marketing for campaigns and activations
• Own DM and comment management as well as direct outreach
• Analyze performance metrics and provide regular reporting on social media KPIs
• Stay current with social media trends and platform updates

Key Platform-Specific Duties

Instagram Management

• Create visually compelling and on-brand content for feed posts, Stories, and Reels
• Implement growth strategies to increase followers and engagement
• Monitor comments and direct messages, responding in a timely manner
• Coordinate with influencers and brand partners for collaborations

YouTube Strategy

• Develop a content strategy for our YouTube channel
• Oversee video production and repurposing process from concept to publishing
• Optimize videos for search and engagement
• Analyze video performance and viewer demographics

Facebook Community Building

• Grow and moderate our private Facebook group
• Develop engagement strategies to foster meaningful interactions among members
• Create exclusive content for community members
• Organize virtual events (webinars, Zoom calls) and own customer surveys

TikTok and Pinterest

• Develop strategy for TikTok and Pinterest and own channel growth 

Qualifications

• 3+ years of experience in social media management
• Proven track record of growing and engaging audiences on Instagram and YouTube
• Experience building and moderating Facebook communities
• Strong content creation skills (photography, videography, video editing, and copywriting)
• Excellent communication and community management abilities
• Data-driven approach to strategy development
• Experience with social media management tools and analytics platforms

Preferred Skills

• Experience with TikTok content creation and growth strategies
• Experience with community building and Facebook groups
• Experience in wellness, beauty, or related industries
• Graphic design and video editing capabilities
• Experience with paid social media campaigns (nice to have)
• Knowledge of SEO and content optimization

Work Arrangement

Hybrid position: 2 days in-office (NYC location) and remote for the remainder

What We Offer

Competitive salary based on experience

Opportunity to shape and grow our social media presence

Creative freedom and collaborative work environment

To apply, please send your resume and portfolio to jobs@wellbel.com.

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