Job Description

Our client: largest healthcare provider in New York

Job Title: Social Media Content Creator

Location: Westchester (traveling to locations within Westchester, with travel to New Hyde Park, NY office 2x/month)

Role Type: Direct Hire

Salary : $85,000-$90,000

We are seeking a Social Media Content Creator to join a innovative and dynamic team. This role requires a balance of creative talent, strategic thinking, and collaboration. The ideal candidate will be comfortable creating high-quality content (shooting, editing, etc.) while also contributing to broader social media marketing strategies in partnership with leadership.

Responsibilities

• Develop and execute high-quality photo and video content for social media and digital platforms.
• Collaborate with team members, including social lead and other stakeholders, to brainstorm and produce engaging content.
• Provide creative input while aligning with overarching strategies set and presented by leadership.
• Maintain a portfolio or share samples of your content creation during the application process.
• Support crafting and execution of channel-specific social media strategies, leveraging research, benchmarking, and audience insights.
• Manage day-to-day publishing for corporate social media channels.
• Perform social listening to monitor topical discussions, audience sentiment, and brand perception.
• Track campaign performance and analyze metrics to optimize reach, engagement, and ROI.
• Work closely with internal teams, including marketing, public relations, and other key stakeholders, to identify content opportunities.
• Engage in community management, responding to feedback and fostering meaningful connections with the online community.
• Assist with crisis communication and manage user-generated content in line with company standards.

Qualifications

• Bachelor’s Degree or an equivalent combination of education and experience.
• 3-5 years of relevant experience in content creation, social media, or digital marketing.
• Expertise in photography, videography, and editing tools.
• Strong interpersonal and communication skills.
• Flexibility for hybrid work with occasional site visits (Westchester area) and one day onsite in New Hyde Park.
• Supported the development of channel-specific strategies for social media.
• Created content that aligns with corporate branding and messaging.
• Monitored social media profiles and executed updates to maintain consistency and relevance.
• Used analytics to drive continuous improvement in digital campaigns.
• Managed feedback, moderated community discussions, and addressed negative news or reviews effectively.

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