Job Description

About the job:

De La Calle embodies the vibrant essence of Mexico's streets with a modern twist, emerging as the leading better for you Mexican soda brand in the United States. Founded in 2020, our journey has been one of innovation, cultural celebration, and national recognition.

Crafted with care and brimming with flavor, our Tepache is more than just a beverage; it’s a fusion of taste, tradition, and health benefits. Packed with antioxidants and Vitamin C, it offers a refreshing, guilt-free experience in every sip. Today, De La Calle is proudly available in over 8,000 retail locations across all 50 states, including Whole Foods, Kroger, and Albertsons.

About the position:

Position reports to the CMO. Hourly: 20-40 hrs/week. Contract between August - December. Los Angeles based preferred, but open to a remote role.

Community Management

• Engage with brands owned and community’s posts across multiple social platforms (ie. liking/commenting on tagged posts, brand-related hashtag posts, etc.)
• Monitor and track media topic and online conversations relevant to brand
• Escalate social media related issues to internal stakeholders and create communication responses and actively work with Operations and Brand teams for approval
• Manage communications with identified influencers when in partnership for social media activations.
• Send product samples to influencers, brand collaborations and account partners as needed.
• Field sales and business development opportunities through social channels for accounts nationwide
• Follow social media guidelines established by the social team
• Monitor and respond to all social media channels comments and direct messages in a timely manner.
• Serve as the point of escalation and ensure alerts are being properly addressed
• Build deep working knowledge of our community and act as the primary community management owner
• Facilitate meaningful and authentic communication with our community – build a two-way conversation.
• Meet with key stakeholders to resolve issues and work closely with CMO to form responses for sensitive inbounds.

Social Media Management

• Schedule and post relevant content in accordance with Content Calendar (Instagram, TikTok, Facebook, and Youtube), and plan set in place by social team.
• Create weekly content that stays up to date with trends, announcements, etc.
• Work with creative team to ensure content is utilized effectively across social channels
• Execute, and update social media content plans in collaboration with CMO. This will involve development of both planned and ad-hoc content, publishing, facilitation of promotional activities on social media, and response management.
• Collect UGC content and fresh content to post weekly.
• Drive traffic to the site with engaging, timely, and informative posts
• Grow our audience by developing a social presence that stands out among the noise
• Build a core, engaged audience by producing weekly content.
• Report on monthly overall performance 
• Work cross functionally with Sales, Design, Marketing and Operations teams to ensure all department needs are being met and reflected in communication and social strategy

Qualifications

• 3-4 years of experience managing social media communities
• Knowledge of social platforms such as Facebook, Instagram, Twitter, TikTok, Pinterest, YouTube
• Excellent copywriting and editing skills, with the ability to engage audiences
• Ability to multitask and thrive in a fast-paced environment
• A high level of organization with excellent attention to detail
• Ability to be both a self-starter and a team player
• Understanding of popular social networks – design, functionality, users
• Proficiency in social listening tools
• Proficiency in Photoshop, Premier Pro, and other Adobe features preferred
• Exceptional communication skills within the team and cross functionally

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