Job Description

Client Overview: Our client, a skincare brand, is seeking a Senior Social Media Manager to join their team.

**You must have beauty experience – specifically skincare or haircare brands to be considered for this role!**

Senior Social Media Manager Responsibilities:

• Develop and execute a compelling, platform-native social media strategy for Instagram, TikTok, and emerging channels
• Own the content calendar, aligning weekly and monthly plans to brand campaigns, product launches, and cultural moments
• Track platform trends and innovations to ensure our content stays relevant and differentiated
• Lead all community engagement—respond to DMs and comments, foster conversations, and act as the brand’s voice in real time
• Build strong relationships with our most loyal followers, brand fans, and customers
• Monitor sentiment and surface insights from the community to inform content and product direction
• Capture photo and video content (primarily on iPhone, with occasional use of professional equipment depending on experience)
• Be comfortable both behind and in front of the camera; act as on-screen talent when needed
• Edit and produce platform-specific content for Instagram, TikTok, and Stories/Reels
• Ensure all content aligns with our brand’s visual identity and tone
• Manage relationships with influencers and content creators
• Partner with creators to co-develop content, ensuring it feels organic and performs across platforms
• Source and manage user-generated content and ensure proper usage rights
• Track and report on KPIs (engagement, reach, conversions, etc.) to measure performance and refine strategy
• Use data to inform creative testing and optimize content for better results

Senior Social Media Manager Qualifications:

• Deep familiarity with and passion for social media, especially Instagram and TikTok
• Beauty industry experience required
• Minimum 5+ years of post-college experience, with at least 3 years in content or social media roles
• On-camera confidence with a strong, relatable screen presence
• iPhone-native photo and video production skills; bonus if experienced with tools like Adobe Creative Suite, Final Cut Pro, CapCut, or InShot
• Strong writing skills and an instinct for brand voice and storytelling
• Experience working with influencers or creators, preferably in a brand or agency setting
• Experience with social media scheduling and analytics tools (e.g., Dash Hudson, Later, Sprout Social)
• Proactive, collaborative, highly organized, and detail-oriented
• Enthusiastic about skincare, beauty, wellness, or lifestyle content
• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent professional experience.

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