Job Description

About Cleverpup

Cleverpup is a design-forward brand reinventing everyday essentials for modern dog owners. Founded by the creators of Skip Hop, we bring decades of proven success in building beloved consumer brands — now applied to the booming pet category. Our mission is to create beautifully designed, highly functional products that make life with dogs easier, smarter, and more joyful. Since launching at the end of 2024, we’ve already gained strong early traction through our DTC site, major online retail channels, and a growing base of independent retailers. As we expand our reach, we’re looking for a talented, entrepreneurial marketing leader to help build this next chapter.

The Opportunity

We’re hiring a Senior Marketing Manager to lead Cleverpup’s brand storytelling, community growth, and omnichannel marketing efforts. This is a high-impact, hands-on role that blends social media, partnerships, creative content, traditional marketing, and grassroots brand building. You'll help define how Cleverpup shows up across digital and real-world touchpoints, from Instagram to in-store demos to nonprofit activations.

What You’ll Do

• Plan and manage a cohesive content calendar spanning product launches, brand storytelling, education, and community moments
• Own day-to-day content and community management across Instagram, TikTok, and other platforms
• Create and edit native short-form video content — both behind and in front of the camera Manage social media engagement including DMs, comments, tags, and community shout-outs Develop and maintain influencer relationships (both paid and unpaid), including briefing and content review
• Build and maintain a growing UGC library to power both organic and paid campaigns
• Pitch and manage brand partnerships and sponsorships across relevant lifestyle, retail, and nonprofit channels
• Lead grassroots marketing strategy, including pop-ups, dog café takeovers, retail events, gifting activations, and nonprofit partnerships
• Collaborate with sales and marketing teams on in-store tools, signage, and co-marketing with key retailers
• Support paid social creative development in collaboration with growth and performance teams Coordinate email and lifecycle marketing efforts with content and promotions
• Track KPIs including engagement, follower growth, content performance, and event impact

Who You Are

• 3–5 years of experience in marketing, social media, or brand management at a fast growing consumer products brand
• Demonstrated experience growing and engaging brand audiences across multiple platforms
• Strong creative instincts and excellent copywriting/storytelling skills
• Confident creating video and photo content, editing with tools like CapCut or Adobe
• Experience working on brand partnerships, co-marketing, or nonprofit initiatives
• Strong organizational and project management skills — you can run a content calendar and launch schedule without missing a beat
• Comfortable owning events or activations from planning through execution
• Bonus: background in traditional brand marketing, PR, or shopper marketing
• Bonus: you have a dog (or just love them)

Why Join Us

• Experienced Founders: Created Skip Hop, one of the most successful parenting brands of the last 20 years
• Strong Early Traction: Active across DTC, major online channels, and growing independent wholesale base
• Design-Driven Brand: We’re not just another pet brand. We stand for thoughtful innovation, quality materials, and products that solve real problems for real dog owners
• High-Growth Opportunity: Help shape a standout brand at the ground floor and grow with us

Compensation & Details

• Compensation: Competitive salary + performance-based incentives + equity participation Location: Based in New York City (in-person); occasional local travel for events and shoots required
• Reports to: CEO
• Works closely with: Founders, Creative, Growth, and Wholesale teams

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