Job Description

Our client is a progressive, boutique advertising agency with expertise in the automotive aftermarket and commercial services. This role will be responsible for brainstorming ideas and developing compelling messages for a variety of audiences. This person must be fluent across all media channels, including television, digital, social, out-of-home, radio, CRM, and more.

Roles & Responsibilities

• Write, edit and proofread compelling content for digital and print marketing materials, including websites, landing pages, email campaigns, social media posts, blogs, advertisements, and product descriptions.
• Produce content that is SEO friendly and optimized for conversion.
• Ensure consistency and clarity in the messaging across all content channels while maintaining brand voice and tone.
• Partner with members of the art direction and design team to bring ideas to life.
• Craft persuasive, action-oriented messaging to fit different audiences, platforms, and campaign objectives.
• Understands clients’ businesses and the categories in which they compete.
• Continually drive improvements and efficiencies in the creative process.
• Identifies the best-in-class collaborators outside the agency (production and freelance resources as needs arise).
• Understands the strengths and limitations of each social, digital, and traditional medium as it relates to brand storytelling.
• When applicable, collaborates with clients’ internal creative resources.

Qualifications

• Minimum 5 years of experience in the conception and execution of creative content across all media channels.
• A strong portfolio of work demonstrating creativity and effective brand storytelling.
• Experience with aftermarket clients in a B2B and B2C capacity.
• Technical writing experience is helpful.
• Strong communication and presentation skills, both written and verbal.
• Team-oriented; managing a high volume of deliverables in collaboration with art and design partners.
• Ability to translate a business need and consumer point of view into a creative solution in the form of copy – headlines, subheads, body copy, calls to action.
• Ability to write in a consistent voice for widely recognized brands.

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