Job Description

ABOUT RUTI INC.

RUTI is a California-based fashion house creating Ready-to-Wear collections and a brand experience that goes beyond clothing. Loved by women 35+ (and beyond), RUTI is about comfort, confidence, and individuality — and the quiet power of feeling truly yourself in what you wear.

After two years of remarkable growth, our journey is gaining even more momentum. We’re inviting exceptional people to join our expanding team — a group that is professional yet warm, united by creativity, purpose, and a shared passion for building the future of RUTI.

This is a unique opportunity to join a booming fashion brand at the perfect time.

The Role:

The Performance Marketing Manager - DTC will be responsible for hands-on management/media buying of ad performance including but not limited to paid ads on Facebook (Meta), Instagram, Google, and Pinterest. This role requires experience in testing, measuring, executing campaigns to promote growth across channels. We are looking for someone who can also manage our retention channels including Klaviyo and Attentive. If you are an experienced digital marketer with a passion for marketing automation and data driven insights to continually optimize and improve performance, we encourage you to apply for this position.

We are looking for those who have DTC experience only. Fashion/Retail/Luxury experience is preferred.

Responsibilities:

• Hands-on management in platform of paid ad channels by owning planning, campaign setup, creative uploads/builds, reporting, optimizations, budget allocation, and the overall performance for Facebook/Meta Ads
• Data driven results and reporting: Build, monitor, track, and proactively deliver ongoing performance reports and analyses with a focus on increasing channel scale & efficiency
• Drive customer acquisition and retention, owning the strategy, hands-on execution, and internal reporting
• Gain a deep understanding of our products and services, and competitors to formulate a plan to increase traffic and retention/acquisition efforts.
• Work closely with Marketing Manager to develop Mass Email/SMS and Automated Flow strategies and testing roadmaps, including targeting, content, and cadence. We have a lot of knowledge and data about our customers/purchasing patterns/etc – we need someone who can help us execute clear tests that lead to growth!
• Updating flows and segmentation in Klaviyo and Attentive.
• Develop and execute single and multivariate A/B testing in Email/SMS flows and campaigns such as customer lifecycle campaigns from onboarding flows to retention/post purchase to reactivating segments

We’re Excited About You If You Have:

• 5+ years of relevant, hands-on in-platform media buying and ad management experience (Facebook, Instagram, Google, Pinterest)
• Worked with DTC brands in the Fashion or Luxury Retail industry.
• Expert knowledge across Facebook/Meta ads with insights into industry, bidding, targeting, creative, and platform best practices and trends
• Experience restructuring and scaling a Facebook Ad account to hit KPI targets, including a strategic roadmap, outlining measurable primary and secondary KPIs and objectives, influencing channel-first creative needs, and daily channel management
• Experience with A/B, Conversion Lift, and Incrementality testing and comfortable with regression analysis and other advanced analytics technique
• Understanding of email campaign segmentation strategies and analytics and familiarity with Klaviyo and Attentive
• Data-driven reporting skills (you can analyze multiple sets of data in platform and third party reporting to conclude and strategize)
• Organizational skills (you can juggle and prioritize multiple projects simultaneously in a fast-paced, high-volume, and deadline-driven environment)

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