Director of CRM, CX & AI Job at Midas International, Palm Beach County, FL

M0g5R241TjZ2d3Z6Sml3dGdwa2lVN2s3bUE9PQ==
  • Midas International
  • Palm Beach County, FL

Job Description

Director of CRM, CX, and AI

Location: Palm Beach Gardens, FL (In Office)

Reports To: Group VP, Marketing

Position Summary

Midas is seeking a visionary yet hands-on Director of CRM, CX, and AI to lead transformative customer engagement strategies across franchise operations. This role blends strategic leadership with tactical execution, integrating customer relationship management, experience design, and artificial intelligence to drive loyalty, personalization, and operational efficiency.

You will shape how Midas connects with customers throughout their lifecycle—from acquisition to retention—while partnering with Operations to deliver measurable value to franchisees. This role requires a proactive leader who can roll up their sleeves and bring ideas to life.

Key Responsibilities

CRM Strategy & Execution

  • Develop and lead CRM strategies aligned with Midas’ brand positioning and marketing initiatives.
  • Ensure campaigns reflect brand voice, values, and promotional calendar across all customer touchpoints.
  • Own end-to-end execution of CRM programs across platforms (email, SMS, app, web).
  • Collaborate with creative, digital, and franchise marketing teams to support brand storytelling and promotions.
  • Optimize CRM performance through testing, analytics, and iteration.
  • Monitor CRM KPIs and deliver actionable insights to senior leadership.

Customer Experience (CX) Leadership

  • Champion customer-centric thinking across the organization.
  • Map and optimize customer journeys across digital and physical touchpoints.
  • Collaborate with franchisees to implement CX best practices and feedback loops.
  • Lead Voice of Customer (VOC) programs and Net Promoter Score (NPS) initiatives, translating insights into action.

AI & Data Innovation

  • Lead strategic and tactical application of AI to enhance engagement, efficiency, and intelligence.
  • Partner with Operations to implement AI-driven solutions that improve service delivery and resource allocation.
  • Develop predictive models and automation tools to support marketing and operational decision-making.
  • Ensure AI initiatives align with business goals and deliver tangible ROI.
  • Champion a culture of innovation by integrating AI into everyday processes (e.g., customer support, inventory, scheduling).

Qualifications

  • Bachelor’s or Master’s degree in Marketing, Business, Data Science, or related field.
  • 8+ years of experience in CRM, CX, or digital marketing, including 3+ years in a leadership role.
  • Proven success implementing AI or machine learning in marketing or customer operations.
  • Strong analytical skills with experience in A/B testing, segmentation, and journey mapping.
  • Demonstrated ability to lead strategy and execute hands-on.
  • Excellent communication and stakeholder management skills.
  • Experience in franchise or retail environments is a plus.

Why Join Midas?

At Midas, we’re more than just a car care brand, we’re a community of entrepreneurs, innovators, and customer champions. Join us in shaping the future of automotive service through smart growth and strategic real estate leadership.

Job Tags

Work at office,

Similar Jobs

Sysco

Warehouse Supervisor Job at Sysco

 ...Comprehensive Benefits Package SUMMARY This position supervises warehouse and distribution activities to promote safe, efficient, and...  ...to cover vacations, holidays, workers compensation, and shift coverage Balance workflow across departments to maintain productivity... 

The Yurconic Agency

Personal Lines Account Specialist Job at The Yurconic Agency

 ...caring about the customers needs and doing the right thing. The Yurconic Agency does our work the right way, always, to ensure a smooth experience for you. Personal Lines Account Specialist Position Summary: The primary function of this role is to drive... 

Amer Solutions

Electronic Assembler Job at Amer Solutions

 ...management and industrial innovation, to hire Temp to Hire Electrical Assemblers for their Fairfield, Ohio facility. If you have hands on...  ...Read, set, and use a torque wrench accurately Work independently or as part of a team to complete builds Follow... 

Ojalatravel

Independent International Travel Specialist Job at Ojalatravel

 ...Independent International Travel Specialist Are you passionate about travel and helping others explore the world? Do you have a keen eye for detail and excellent organizational skills? If so, we're looking for you! Join our team as a Independent International Travel... 

Charter Global

Senior Cloud DevOps Engineer Job at Charter Global

 ...Job Title: Senior Cloud DevOps Engineer Location: Chicago, IL (Hybrid) Duration: 11+ Months Contract Notes: Details of the request include: Must-have skill requirements of the role: o Expertise in Azure cloud services (AKS, FrontDoor, Key Vaults, APIM, App...