Job Description

Pavone Group, home to several niche advertising agencies, is looking to fill a Brand Communication & Social Engagement Manager position. This position combines multiple facets of communictation: PR, social media & influencer strategy. The Brand Communication & Social Engagement Manager also aids in managing the departmental workload and working toward the best possible outcome/result for the client and the agency.

** This position will work from our Philadelphia, PA office in a hybrid capacity. (2 days remotely/3 days in the office). **

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DUTIES/RESPONSIBILITIES

• Leads the strategy of PR efforts to drive visibility for Pavone Group to include thought leadership, awards, news and announcements.
• Prepares marketing and public relations recommendations that are designed to create a favorable image for the client.
• Manages relationships with key reporters/editors, based on the client’s industry.
• Anticipates, analyzes and interprets public opinion issues that may impact the operations and plans of the client.
• Coaches clients on media training and media interviewing.
• Acquires basic knowledge of, and can be conversant in, each client’s business model basics, key issues and competitive situation.
• Leads the overall strategy development and execution across all elements of social media including but not limited to: social listening, content creation and syndication through social profiles, and social analytics.
• Provides thought leadership, innovative ideas, and social strategies that will grow our business and improve client relationships.
• Develops influencer strategies and manages oversight of influencer programs.
• Works closely with the creative, communications and digital teams to concept, develop, execute and manage creative social content.
• Responsible for understanding the broader client and company business objectives, setting an example of policy, managing sensitive and challenging issues.
• Manages and leads a team of social, public relations and influencer professionals.
• Works with project management to ensure that all deliverables are being met from both a content and timing standpoint; Understands client scopes and broader agency business objectives to better manage team.
• Recommends process improvements when necessary.
• Ensures adherence to company and industry regulations to preserve risk of the agency and remain compliant at all times.
• Reviews and updates public relations, social media and influencer policies to ensure they remain up-to-date with changes in policies (e.g. trademark and copyright) and best practices.

SKILLS & QUALIFICATIONS

• Minimum of 8-10 years of PR and social media experience serving clients
• Experience working within an agency setting, collaborating with Account, Project Management and Creative teams
• Ability to develop and lead comprehensive PR strategies to enhance client visibility and thought leadership.
• Proven track record of managing relationships with key media contacts and securing media placements.
• Excellent writing and editing skills for various PR and social media materials, including press releases, social posts, and reports.
• Expertise in developing and executing social media strategies across multiple platforms, including content creation and analytics.
• Experience in developing and managing influencer marketing campaigns.
• Ability to build and maintain strong client relationships, understand their needs, and provide strategic counsel.
• Experience in managing, mentoring, and developing a team of PR and social media professionals.
• Skill in planning and executing special events, such as press conferences, product launches, and community events.
• Ability to anticipate and manage potential crises, develop communication plans, and mitigate negative publicity.
• Strong analytical skills to measure the effectiveness of PR and social media campaigns and provide data-driven insights.

If this sounds like the ideal job for you, apply now and be sure to include your resume. (No phone calls, please.)

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