Job Description

The Assistant Director of Social Media will be responsible for developing and executing innovative social media strategies to enhance brand presence and engage our audience. This role involves managing social media campaigns, analyzing performance metrics, and collaborating with various teams to ensure cohesive messaging across all platforms.

This is a 40 hour per week position. You will be required to work on site 3 days per week in Atlanta, GA.

Key Responsibilities

• Develop and implement social media strategies to increase brand awareness and engagement.
• Manage the day-to-day operations of social media accounts, including content creation and scheduling.
• Analyze social media performance metrics using tools such as Google Analytics and Hootsuite to optimize campaigns.
• Create and maintain a content calendar to ensure timely and relevant posts across all platforms through HootSuite.
• Collaborate with marketing, PR, and other teams to align social media efforts with overall business goals.
• Stay up-to-date with industry trends and emerging social media platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in social media management or digital marketing.
• Proficiency in social media management tools, particularly Hootsuite.
• Strong analytical skills with experience using Google Analytics.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment.

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